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THE SAY WOW STORY
In
1990 expatriate Kiwi Paddy Sweeney started a Carpet Cleaning
company on the Gold Coast in Queensland Australia.
Paddy originally hailed from the West Coast of the South
Island and moved to Australia in 1981.
It was his goal to build an exceptional Carpet Cleaning
Company that could continue to expand through Franchising,
while providing a service that the opposition couldn’t
match.
To do this he knew the company would have to have a point of
difference, something that would put the business head and
shoulders above all opposition. It didn’t take long for this
point of difference to emerge. It soon became apparent there
were many stains that couldn’t be removed and after
searching the world for solutions it was also apparent that
no formulations existed to remove the most stubborn of
stains. Such things as Raspberry Cordial, Fanta, Coca Cola,
Tea Coffee, Sauces and Medicines (to name just a few) just
couldn’t be removed.
In exploring what was available in the world and talking to
Industrial Chemists to find answers to the removal of these
and many other stains, Paddy was met with a barrage of
“Can’t be done” responses.
Being an optimist and a very positive person with a “can do’
attitude he didn’t accept this and started studying
industrial chemistry in an effort to find the remedies he
was seeking.
With much experimentation and many ‘dry gullies’ and as he
puts it, ‘he was eventually lucky.’
He formulated a product called “Magic Stain Lifter”. It
truly worked like magic, removing a myriad of previously
impossible stains.
Paddy
found other solutions as well, things others said couldn’t
be done, he found the way.
In 1990 the company was called Spruce up and Sparkle,
however after the breakthroughs started happening the name
of the company changed to Stain Busters Cleaning Systems and
in 1993 started franchising.
It continues to expand throughout Australia and now has over
40 vans on the road.
In 2001 Leo and Linda Foster became Franchisees on the
Sunshine Coast in Queensland and quickly tripled the
turnover of their Stain Busters Franchise there.
Like many Kiwis, the call back home became stronger than
that of staying in Australia.
So 2003 found them back in NZ and operating our first
Franchise and also as Master Franchisees.
Because of some of the amazing things that were happening in
Australia we decided on a name change.
What had been happening was our clients were continually
amazed at the great job our technicians and franchisees
carried out. They kept saying:
WOW,
How did you get the carpets so clean?
WOW, how did you get all those
stains out?
WOW, how come they’re not
sopping wet?
WOW, how come they smell so
fresh?
And many more WOW’s about the positive experienced they had
received.
So we initially were going to call it WOW Carpet Cleaning.
Then we decided to go one step further and call it “You’ll
Say WOW Carpet Cleaning” based on the premise that we knew
that’s what our clients would say.
In 2004 we commenced Franchising in the South Island when
Craig and Shona McCorkindale took up the Franchise for
Central Otago and Southland.
Since then the growth across the country has been quite
rapid, with Franchise Owners and Clients alike loving the
idea of WOWING and being WOWED.
This comes about from our professional ongoing training and
support. Couple that with the most amazing stain removal
products on the planet (no one else has them because we
developed them) and the most advanced cleaning equipment
obtainable. We are the only company in New Zealand with the
Hot Clean Fast Dry process.
We continue to make breakthroughs in all areas of our
business and they all bring a fantastic experience to you
the client.
Get in touch with the You'll Say WOW
experts.
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